Asha’s goes back to Indian roots

February 2, 2013 No Comments

One of Birmingham’s leading restaurants, Asha’s, is planning to open up a number of outlets in India, thereby going back to the homeland of its famous founder, Asha Bhosle, who has sung on over a thousand Bollywood movies.

The restaurant group, which opened its first overseas venue in Dubai in 2002 and has gone on to open restaurants in Abu Dhabi, Qatar, Kuwait and Bahrain, aims to set up 15 venues on the sub-continent in the next five years and is poised to appoint a master franchise for the Indian market. The first Asha’s in India is likely to be situated in New Delhi.

Asha’s son Anand works in the Birmingham restaurant. He says,“Dubai was the ideal location for the first one because of its cosmopolitan nature and was the testing ground for future Asha’s elsewhere in the world. Now that brand is successful internationally, we shall set up in India.”

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